Urdunna Jannah Revitalizes Petra Tourism

Petra, a city etched in history, has witnessed a remarkable resurgence in domestic tourism. This revitalization is largely attributed to a brilliantly conceived initiative, Urdunna Jannah, which has not only attracted significant numbers of Jordanian visitors but has also played a crucial role in supporting the local economy and preserving the cultural heritage of this magnificent site.

A Multifaceted Approach to Tourism Revitalization

The success of Urdunna Jannah is rooted in its comprehensive strategy. It masterfully combines cultural experiences, such as evening shows and visits to the vibrant Dara Souq marketplace, with strategic partnerships with local businesses. This collaborative approach has led to the participation of 27 hotels and campsites, with a further 10 hotels reopening their doors due to the increased demand generated by the program. The support extends beyond Petra itself, with 25 tourism departments across Jordan contributing to the initiative's success.

Economic Impact and Job Creation

Fares Breizat, head of the Petra Development and Tourism Authority (PDTRA), emphasized the program's critical role in mitigating the impact of the decline in international tourism. Urdunna Jannah has breathed new life into the local hospitality sector, creating jobs and enabling hotels to operate at higher capacity. The PDTRA, in collaboration with the Ministry of Tourism and Antiquities and the Jordan Tourism Board, is committed to expanding overnight tourism programs to further strengthen the local economy and support businesses in Petra.

Positive Feedback from the Hospitality Sector

Abdullah Al-Hasanat, president of the Petra Hotels Association, expressed immense satisfaction with the program's impact on hotel occupancy rates. Urdunna Jannah has been instrumental in enabling Petra's hotels to meet their operating costs by maximizing overnight stays. He stressed the importance of continued government support to overcome the challenges faced by the tourism sector in recent years, including the closure of hotels and job losses.

What is Urdunna Jannah's main goal?

Urdunna Jannah aims to boost domestic tourism in Petra, particularly overnight stays, to revitalize the local economy and offset the decline in international tourism. It achieves this by offering attractive packages combining cultural experiences and accommodation.

How many Jordanians visited Petra via Urdunna Jannah in a recent period?

Between September and October, 21,528 Jordanians visited Petra, with 12,475 participating directly in the Urdunna Jannah program.

What is the impact of Urdunna Jannah on Petra's hotels?

The program has led to a significant increase in hotel bookings in Petra, allowing hotels to cover operating costs and leading to the reopening of ten hotels due to increased demand. It has also created jobs in the hospitality sector.

How does Urdunna Jannah support local businesses?

Urdunna Jannah partners with local businesses, including 27 hotels and campsites, and integrates cultural events such as visits to the Dara Souq marketplace. The program also receives support from 25 tourism departments across Jordan.

Who are the key stakeholders involved in Urdunna Jannah?

Key stakeholders include the Petra Development and Tourism Authority (PDTRA), the Ministry of Tourism and Antiquities, the Jordan Tourism Board, the Petra Hotels Association, and participating hotels and local businesses.

How can tourists access information about Urdunna Jannah?

Tourists can find details on the program's destinations, services, pricing, and booking options through the Jannah.jo mobile app.

Sustaining the Momentum

The Urdunna Jannah initiative stands as a testament to the power of strategic planning and collaborative partnerships in revitalizing tourism. Its success in attracting domestic tourists, boosting the local economy, and creating employment opportunities demonstrates a model that could be replicated elsewhere. For those keen to experience Petra's wonders, the Jannah.jo mobile application provides all necessary details on destinations, services, pricing, and booking information.