iPhone 15 Pro Max Reigns Supreme: Top 10 Best-Selling Smartphones in 1H2024

The first half of 2024 saw the smartphone market continue to evolve, with Apple's iPhone 15 Pro Max cementing its position as the best-selling smartphone globally. This flagship device has secured the top spot for the second consecutive year, demonstrating its enduring appeal among consumers. But it's not just the Pro Max that's driving Apple's success. The regular iPhone 15 also saw a significant surge in demand, solidifying Apple's dominance in the high-end segment. While global economic uncertainty might cast a shadow on the overall smartphone market, the high-end segment seems to be weathering the storm, fueled by advancements in AI technology and a steady replacement cycle. Let's delve deeper into the top 10 best-selling smartphones in the first half of 2024 and explore the factors driving this market.

Apple's Dominance Continues

Apple's iPhone 15 Pro Max once again took the top spot, with 21.8 million units shipped, according to Omdia. This continues a trend that began with its predecessor, the iPhone 14 Pro Max, which shipped 26.5 million units in 2023. Despite high inflation, the iPhone Pro Max remains a top choice for consumers, demonstrating its strong brand recognition and premium features.

The success of the iPhone 15 Pro Max was further amplified by the strong performance of the regular iPhone 15, with 17.8 million units shipped, a significant increase compared to the 16.5 million units shipped for the iPhone 14 last year.

Other iPhone models also made it to the top 10. The iPhone 15 Pro sold 16.9 million units, while the iPhone 15 Plus sold 3.7 million units. Interestingly, the iPhone 15 Plus seems to have garnered less interest compared to other models in the iPhone 15 series.

Omdia predicts that the iPhone 16 Pro Max will continue its reign as the most sought-after model in the upcoming iPhone 16 series, launching on September 20, 2024. Despite significant upgrades in the iPhone 16 and iPhone 16 Plus, including the latest A18 chipset with Apple Intelligence AI technology, the iPhone 16 Pro Max is expected to remain the star.

Samsung Makes Strong Showing

While Apple dominated the top spots, Samsung also had a notable presence in the best-selling smartphone list. Samsung's Galaxy A15 4G secured the third place with 17.3 million units shipped, making it the best-selling Android smartphone in the first half of 2024. The Galaxy A15 4G successfully followed in the footsteps of its predecessor, the Samsung Galaxy A14 4G, which sold 12.4 million units last year.

The Samsung Galaxy S24 Ultra also earned a top 5 spot, with 12.6 million units shipped, showcasing a strong increase from the 9.6 million units shipped for the Samsung Galaxy S23 Ultra in 2023. The popularity of the Samsung S24 series could be attributed to the introduction of Galaxy AI technology.

Top 10 Best-Selling Smartphones in 1H2024

Here are the top 10 best-selling smartphones globally in the first half of 2024:

1. iPhone 15 Pro Max

2. iPhone 15

3. Samsung Galaxy A15 4G

4. iPhone 15 Pro

5. Samsung Galaxy S24 Ultra

6. iPhone 13

7. Samsung A15 5G

8. Xiaomi Redmi 13C

9. iPhone 14

10. Samsung Galaxy A05

What was the total number of iPhone 15 Pro Max units shipped in the first half of 2024?

Apple shipped an impressive 21.8 million units of the iPhone 15 Pro Max in the first half of 2024.

What are the top 3 best-selling smartphones globally in the first half of 2024?

The top 3 best-selling smartphones globally in the first half of 2024 are the iPhone 15 Pro Max, the iPhone 15, and the Samsung Galaxy A15 4G.

Why was the iPhone 15 Pro Max the best-selling smartphone in the first half of 2024?

The iPhone 15 Pro Max's popularity can be attributed to its powerful features and high-end specifications. The iPhone Pro Max has been a top choice for consumers even despite high inflation.

Which Samsung smartphone secured the third spot in the global best-selling smartphones list?

The Samsung Galaxy A15 4G secured the third spot in the global best-selling smartphones list.

Which iPhone model is expected to be the most sought-after in the iPhone 16 series?

Omdia predicts that the iPhone 16 Pro Max will be the most sought-after model in the iPhone 16 series.

A Look Towards the Future

While Omdia predicts a decline in overall smartphone shipments during the last six months of 2024 due to global economic uncertainty, the high-end segment is expected to continue its upward trajectory. Jusy Hong, Senior Research Manager at Omdia, attributes this trend to a stable replacement cycle, growing demand from emerging markets, and the rise of generative AI technology. The high-end smartphone market is poised to remain a strong performer, fueled by these factors and the continued innovation in the mobile device space.