Apple Delays Affordable Vision Pro Headset Until 2027, Focusing on Quality

Apple is reportedly planning to launch a more affordable version of its Vision Pro headset. While the device, touted as a potential future replacement for the iPhone, offers an immersive mixed reality experience blending augmented reality (AR) and virtual reality (VR), its hefty \$3,499 price tag has limited its sales.

Production Slowdown and Price Reduction

The Information reported that Apple reduced Vision Pro production in mid-2024 due to sluggish sales. A source from a Vision Pro production facility confirmed production halted in May.

A More Affordable Vision Pro

Apple is aiming to make the Vision Pro more accessible by releasing a lower-priced version, but this is expected to be delayed until 2027. Analyst Ming-Chi Kuo believes the delay is due to Apple's commitment to maintaining a high-quality product at a more affordable price.

Delay for Quality

"Apple's new head-mounted device in 2025 will be a Vision Pro with an upgraded M5 chip," Kuo shared on X. He explained that Apple is taking its time to ensure the lower-priced version lives up to its standards.

"I believe Apple's delay in releasing a cheaper Vision Pro stems from the realization that simply lowering the price won't guarantee its success," Kuo added.

What is the reason behind the delay of Apple's lower-priced Vision Pro headset?

Apple is delaying the release of a more affordable version of its Vision Pro headset until 2027 due to its commitment to maintaining a high-quality product at a more affordable price. Analyst Ming-Chi Kuo believes that Apple is taking its time to ensure the lower-priced version lives up to its standards.

What are the features of the Vision Pro headset?

The Vision Pro headset offers an immersive mixed reality experience blending augmented reality (AR) and virtual reality (VR). The headset is touted as a potential future replacement for the iPhone.

How did Apple's production of the Vision Pro headset change in mid-2024?

Apple reduced Vision Pro production in mid-2024 due to sluggish sales. A source from a Vision Pro production facility confirmed that production halted in May.

Apple's Vision for the Future

Apple's strategy to create a more affordable version of its Vision Pro headset demonstrates its commitment to expanding the reach of its mixed reality technology. While the delay indicates a focus on quality and market demand, Apple's eventual entry into a more accessible price range could potentially unlock wider adoption and drive the future of mixed reality.