Top 10 Travel Destinations for Gen Z & Millennials in 2025

Planning your 2025 getaway? American Express has unveiled its list of the top 10 cities that are expected to be the hottest destinations for Gen Z and Millennials. From vibrant cultural hubs to serene natural escapes, this curated selection offers a taste of adventure, relaxation, and cultural exploration for every traveler.

Franschhoek, South Africa

Embrace adventure and nature in Franschhoek, nestled among the mountains in the Cape Winelands region. Explore the ideal location for safari trips, savor local wines at charming vineyards, and indulge in delicious cuisine featuring fresh, local ingredients.

Koh Samui, Thailand

Escape to the tropical paradise of Koh Samui, where lush jungles meet pristine white sand beaches and turquoise waters. Whether you crave exciting adventures or simply want to relax by the shore, Koh Samui offers something for everyone.

Moab, USA

For outdoor enthusiasts, Moab is a must-visit. As the gateway to Utah's Mighty Five National Parks, it's the perfect starting point to explore the American Southwest. Enjoy thrilling activities like whitewater rafting, mountain biking, canyon hiking, or simply admire the breathtaking red rock landscapes.

São Paulo, Brazil

Immerse yourself in the vibrant culture of São Paulo, one of South America's most captivating destinations. Explore rich architectural heritage, visit world-class museums, admire unique street art, and indulge in exciting local fashion.

Paros, Greece

Escape the hustle and bustle of Santorini and Mykonos and discover the laid-back charm of Paros. This Greek island boasts stunning cultural sights and a rugged coastline dotted with beaches, coves, and sea caves.

Nikko, Japan

Experience the harmonious blend of Japanese nature and culture in Nikko. This secluded mountain retreat combines the charm of Kyoto with the grandeur of Mount Fuji. Discover picturesque waterfalls, challenge yourself on scenic hiking trails, and immerse yourself in the tranquil beauty of this enchanting destination.

Brisbane, Australia

Brisbane offers a fantastic mix of dining, nightlife, and bustling museums. Its strategic location between the Gold Coast and Sunshine Coast makes it a perfect choice for food lovers and entertainment enthusiasts.

Sun Valley, USA

Sun Valley attracts a premium clientele from the Gen Z and Millennial crowd. During the summer months, enjoy outdoor activities such as fishing, whitewater rafting, and mountain biking.

Brittany, France

Brittany, France, captivates with its stunning coastline and miles of picturesque coastal walking trails. Breathe in the fresh air and enjoy the calming views of the vast ocean.

Macau, China

Known as the 'Las Vegas of the East,' Macau offers much more than casinos. Explore the UNESCO World Heritage-listed Historic Centre of Macau, savor delicious Cantonese-Portuguese fusion cuisine, and indulge in award-winning dining experiences.

Where is Franschhoek located?

Franschhoek is nestled among the mountains in the Cape Winelands region of South Africa.

What can visitors do in Koh Samui?

Visitors can enjoy activities such as exploring lush jungles, relaxing on pristine white sand beaches, swimming in turquoise waters, and engaging in various adventures.

What makes Moab a popular destination for outdoor enthusiasts?

Moab is a gateway to Utah's Mighty Five National Parks and offers activities like whitewater rafting, mountain biking, canyon hiking, and scenic red rock landscapes.

Why is São Paulo considered a captivating destination?

São Paulo offers rich architectural heritage, world-class museums, unique street art, and exciting local fashion.

What is the main attraction of Nikko?

Nikko combines the charm of Kyoto with the grandeur of Mount Fuji, offering picturesque waterfalls, scenic hiking trails, and tranquil beauty.

What are the main attractions of Brittany, France?

Brittany boasts a stunning coastline, miles of picturesque coastal walking trails, fresh air, and calming views of the vast ocean.

Plan Your 2025 Adventure

From exciting cityscapes to tranquil natural escapes, these destinations promise unforgettable experiences for every taste. Which one will you choose for your 2025 adventure?